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Big Data Collection Opportunities and Problems in Higher Education The term “Big Data” has become ubiquitous in higher education, especially around discussions of using data to help with student success. But what exactly is big data; we have had loads of data around for a very long time. If you do an online search you will get many different definitions including: According to Wikipedia, “big data is a term for data sets that are so large or complex that traditional data processing application software is inadequate to deal with them.” Microsoft states, “Big data is the term increasingly used to describe the process of applying serious computing power — the latest in machine learning and artificial intelligence — to seriously massive and often highly complex sets of information.” The National institute of Health suggests, “Big Data is more than just very large data or a large number of data sources. Big Data refers to the complexity, challenges, and new opportunities presente...